Kraft Foods Inc. has sweetened its offer for Cadbury to $19.5 billion, making the company’s buyout sound much like a done deal, but for some Britons the deal isn’t sweet enough.

“Nearly everything in this country is now owned by foreign companies,” lamented Peter on the Daily Mail’s message board. In the UK, Cadbury is often thought of as British institution, and its nearly 200 year legacy a source of national pride. London Mayor Boris Johnson dubbed its products the “taste of British childhood,” and many customers seem to share his nostalgia. Adding her name to an online petition, Spanish Cadbury enthusiast, Veronica Parra, sympathized with her British peers: “This brand (Cadbury’s) is an icon of England (and) a beloved brand all around the world. You are one of the few countries who still have your national identity. Don’t sell your soul to Americans!!”

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