• In 2006, the global market for fair trade certified products was $2.17 billion. This number is much larger if you include all the crafts and products that are not certified. These numbers were exposed by the World Fair Trade Organization.

• There was an amazing 47% increase in 2007, with WFTO members’ sales amounting to over $3.62 billion. You can read more information about these global figures in the Fair Trade Labeling International’s annual reports.

• Despite the global recession, worldwide sales of Fairtrade products grew by an impressive 22% in 2008 as consumers spent an estimated 2.9 billion Euros on Fairtrade products globally. (source: Fairtrade Foundation)

• $160+ million is the amount of total FTF member sales in 2006, according to the Fair Trade Federation.

• In 2004 in North America, fair trade transactions amounted to only $359 million.

• For washed Arabica, the highest quality coffee, the Fair Trade minimum price is set at $1.25 per pound, plus an organic differential of $.20 if the coffee is certified organic, according to Transfair USA.

• 93% – the growth in the global fair trade cocoa sector in 2006, according to the FLO International. In 2006, coffee has also grown by 53%; tea by 41%; and, bananas by 31%.

• 30% – women in non-agricultural conventional production in developing countries in 2004, according to the United Nations.

• 70% – women engaged in non-agricultural fair trade production in 2004, according to the Fair Trade Federation.

• Most fair trade consumers at this point are women ages 30-50 and college students.

Label Penetration according to BBMG

BBMG is a marketing organization focusing on conscious consumers. These are some findings they have had:

This is their analysis of this data.