Fair Trade Facts and Figures
- In 2006, the global market for fair trade certified products was $2.17 billion. This number is much larger if you include all the crafts and products that are not certified. These numbers were exposed by the World Fair Trade Organization.
- There was an amazing 47% increase in 2007, with WFTO members’ sales amounting to over $3.62 billion. You can read more information about these global figures in the Fair Trade Labeling International’s annual reports.
- Despite the global recession, worldwide sales of Fairtrade products grew by an impressive 22% in 2008 as consumers spent an estimated 2.9 billion Euros on Fairtrade products globally. (source: Fairtrade Foundation)
- $160+ million is the amount of total FTF member sales in 2006, according to the Fair Trade Federation.
- In 2004 in North America, fair trade transactions amounted to only $359 million.
- For washed Arabica, the highest quality coffee, the Fair Trade minimum price is set at $1.25 per pound, plus an organic differential of $.20 if the coffee is certified organic, according to Transfair USA.
- 93% – the growth in the global fair trade cocoa sector in 2006, according to the FLO International. In 2006, coffee has also grown by 53%; tea by 41%; and, bananas by 31%.
- 30% – women in non-agricultural conventional production in developing countries in 2004, according to the United Nations.
- 70% – women engaged in non-agricultural fair trade production in 2004, according to the Fair Trade Federation.
- Most fair trade consumers at this point are women ages 30-50 and college students.
Label Penetration according to BBMG
BBMG is a marketing organization focusing on conscious consumers. These are some findings they have had:
This is their analysis of this data.