Juan Portillo
<p>Handmade Expressions has several marketing materials readily available for our retailers to use. We want to be able to support our partner retailers and help them sell fair trade products more effectively.</p>
<p><br/>
<br/>
<h2>Fair Trade Posters</h2></p>
<p>We can offer you posters that are 14″ × 22″. We have 4 different designs. If you want any of these posters, you can get them for free if you:</p>
<p>-Order $500.00 worth of products, you can choose 1 design out of the 4.</p>
<p>-Order $1,000.00 worth of products, you can choose any 2 designs out of the 4.</p>
<p>Basically, for every $500.00 you order, you get 1 free large poster.</p>
<p>When you are checking out, you will be given an option to add these posters if your total order exceeds either $500 or $1,000.</p>
<p>Please contact us at <em>marketing@handmadeexpressions.net</em> for more information.</p>
<p><img src='http://cdn.shopify.com/s/files/1/0000/9057/files/Big_posters_for_website_FINAL.jpg?1238014868' alt='' class='protect'/></p>
<p>The big posters are printed on 30% post-consumer recycled paper with eco-friendly inks. They are great tools to promote your store’s values and commitment to Fair Trade. They also help customers identify your store as an ethical business, making them more likely to increase their loyalty and preference to you. Finally, they contain inspirational words and valuable educational material that your customers and staff can benefit from.</p>
<p>The designs available are the following:</p>
<p><strong>Fair Trade: It makes a difference</strong></p>
<p>A large poster with the picture of young girls in the Kutch region of India. It has educational words on how Fair Trade reduces child slavery and child forced labor. The girls are wearing traditional Kutchi clothing. A very colorful, very educational poster.</p>
<p><strong>Fair Trade (inspirational)</strong></p>
<p>This is a poster modeled after the inspirational posters with a black background, a beautiful picture of an artisan in her village, and some inspirational words.</p>
<p><strong>Why Fair Trade? Because it’s the right thing to do.</strong></p>
<p>A very bold statement is presented in this artistic poster. The artisan image is a picture which has been altered to look like it was painted with water colors. This represents not only the rich artistic nature of our products, but also the beauty that Fair Trade is about. It also has educational information about Fair Trade and how it benefits everyone.</p>
<p><strong>Fair Trade: Empowering women globally</strong></p>
<p>This poster has the picture of a woman artisan doing quality check on our embroidered paper. It has information about women artisans and how Fair Trade empowers them. This poster has been praised as stylish, beautiful and balanced by our customers!</p>
<p><br/>
<br/>
<a name="flyers"></a><h2>Educational Flyers</h2></p>
<p>We have designed a <a href="http://www.handmadeexpressions.net/products/educational-flyer">flyer</a> that will serve as an educational material for stores. It contains the definition of Fair Trade, and an easy-to-read list of the most important values of the Fair Trade industry. It also answers many of the <a href="http://www.handmadeexpressions.net/pages/fair-trade-faq">Frequently Asked Questions</a> asked by the end-consumer. These are questions such as: “Why should I choose fair trade?”, “Does Fair Trade cost more?”, “Does my purchase make a difference?”, “How can I identify Fair Trade?”, “What can I do to help Fair Trade grow?”. In addition, it contains links to the Fair Trade Federation website, the Fair Trade Resource Network and TransFair <span class="caps">USA</span> website for additional information. Finally, it has a space at the bottom of the backside, so you can write, stamp or paste your store’s information.</p>
<p>These <a href="http://www.handmadeexpressions.net/products/educational-flyer">flyers</a> were designed so the customer can take them home. They will be an important reminder to them of your store’s commitment to sustainable business practices, and will help educate them about why fair trade is important.</p>
<p>Handmade Expressions is now sending 1 free <a href="http://www.handmadeexpressions.net/products/educational-flyer">flyer</a> with every shipment. We will sell any additional <a href="http://www.handmadeexpressions.net/products/educational-flyer">flyers</a> in packs of 100 for $5.00. Please contact us at <em>marketing@handmadeexpressions.net</em> for more information.</p>
<p><a href="http://www.handmadeexpressions.net/products/educational-flyer"><img src='http://cdn.shopify.com/s/files/1/0000/9057/files/FT_Flyer.jpg?1237230931' alt='' class='protect' /></a></p>
<p><br/>
<br/></p>
<h2>Point of Sale Display Materials</h2>
<p>We have 6″ × 9″ posters mounted with an easel that we offer for free with every order. These are colorful and contain either general fair trade information, or product-specific information from our most popular lines of products. We will ship these with your order based on the products you have bought. Here are some examples:</p>
<table class="page-table">
<tr>
<td class="center">
<img src='http://cdn.shopify.com/s/files/1/0000/9057/files/Small_Posters2_Website_1.jpg?1236985160' alt='' class='protect' /></td>
<td class="center">
<img src='http://cdn.shopify.com/s/files/1/0000/9057/files/Small_Posters2_Website_2.jpg?1236985169' alt='' class='protect' /></td>
<td class="center">
<img src='http://cdn.shopify.com/s/files/1/0000/9057/files/Small_Posters2_Website_3.jpg?1236985177' alt='' class='protect' /></td>
</tr>
</table>
<p><br/>
<br/>
<h2>Product Tags</h2></p>
<p>Here is an example of our product tags. The tag changes depending on the artisan group that made the product, so if you order a varied assort of products from us, the tags will tell a different story each time.</p>
<p><img src='http://cdn.shopify.com/s/files/1/0000/9057/files/Example-Tag.png?1265377904' alt='' /></p>
<p><br/>
<br/>
<h2>Desktop Backgrounds</h2></p>
<p>We have designed some desktop backgrounds for your personal enjoyment. We will update this section regularly to provide new content for your computer. Thank you for your support of Fair Trade!</p>
<table class="page-table">
<tr>
<td class="center"><img src="http://static1.shopify.com/s/files/1/0000/9057/files/Desktop_Bckg_1_Thumbnail.jpg" alt="background 1"><br/><a href="http://static1.shopify.com/s/files/1/0000/9057/files/Fair_Trade_Background_1_800_x_600.jpg" target=_blank>800x600</a><br/><a href="http://static0.shopify.com/s/files/1/0000/9057/files/Fair_Trade_Background_1_1024_x_768.jpg" target=_blank>1024x768</a><br/><a href="http://static3.shopify.com/s/files/1/0000/9057/files/Fair_Trade_Background_1_1280_x_800.jpg" target=_blank>1200x800</a></td>
<td class="center"><img src="http://static2.shopify.com/s/files/1/0000/9057/files/Desktop_Bckg_2_Thumbnail.jpg" alt="background 2"><br/><a href="http://static2.shopify.com/s/files/1/0000/9057/files/Fair_Trade_Background_2_800_x_600.jpg" target=_blank>800x600</a><br/><a href="http://static1.shopify.com/s/files/1/0000/9057/files/Fair_Trade_Background_2_1024_x_768.jpg" target=_blank>1024x768</a><br/><a href="http://static0.shopify.com/s/files/1/0000/9057/files/Fair_Trade_Background_2_1280_x_800.jpg" target=_blank>1200x800</a></td>
</tr>
</table>
2009-03-13T17:52:41-05:00
marketing-materials
3229802
2009-03-13T17:52:41-05:00
9057
Marketing Materials
2010-02-05T11:10:43-06:00
Handmade Expressions has several marketing materials readily available for our retailers to use. We want to be able to support our partner retailers and help them sell fair trade products more effectively.
<br/>
<br/>
<h2>Fair Trade Posters</h2>
We can offer you posters that are 14" x 22". We have 4 different designs. If you want any of these posters, you can get them for free if you:
-Order $500.00 worth of products, you can choose 1 design out of the 4.
-Order $1,000.00 worth of products, you can choose any 2 designs out of the 4.
Basically, for every $500.00 you order, you get 1 free large poster.
When you are checking out, you will be given an option to add these posters if your total order exceeds either $500 or $1,000.
Please contact us at _marketing@handmadeexpressions.net_ for more information.
<img src='http://cdn.shopify.com/s/files/1/0000/9057/files/Big_posters_for_website_FINAL.jpg?1238014868' alt='' class='protect'/>
The big posters are printed on 30% post-consumer recycled paper with eco-friendly inks. They are great tools to promote your store's values and commitment to Fair Trade. They also help customers identify your store as an ethical business, making them more likely to increase their loyalty and preference to you. Finally, they contain inspirational words and valuable educational material that your customers and staff can benefit from.
The designs available are the following:
*Fair Trade: It makes a difference*
A large poster with the picture of young girls in the Kutch region of India. It has educational words on how Fair Trade reduces child slavery and child forced labor. The girls are wearing traditional Kutchi clothing. A very colorful, very educational poster.
*Fair Trade (inspirational)*
This is a poster modeled after the inspirational posters with a black background, a beautiful picture of an artisan in her village, and some inspirational words.
*Why Fair Trade? Because it’s the right thing to do.*
A very bold statement is presented in this artistic poster. The artisan image is a picture which has been altered to look like it was painted with water colors. This represents not only the rich artistic nature of our products, but also the beauty that Fair Trade is about. It also has educational information about Fair Trade and how it benefits everyone.
*Fair Trade: Empowering women globally*
This poster has the picture of a woman artisan doing quality check on our embroidered paper. It has information about women artisans and how Fair Trade empowers them. This poster has been praised as stylish, beautiful and balanced by our customers!
<br/>
<br/>
<a name="flyers"></a><h2>Educational Flyers</h2>
We have designed a <a href="http://www.handmadeexpressions.net/products/educational-flyer">flyer</a> that will serve as an educational material for stores. It contains the definition of Fair Trade, and an easy-to-read list of the most important values of the Fair Trade industry. It also answers many of the "Frequently Asked Questions":http://www.handmadeexpressions.net/pages/fair-trade-faq asked by the end-consumer. These are questions such as: "Why should I choose fair trade?", "Does Fair Trade cost more?", "Does my purchase make a difference?", "How can I identify Fair Trade?", "What can I do to help Fair Trade grow?". In addition, it contains links to the Fair Trade Federation website, the Fair Trade Resource Network and TransFair USA website for additional information. Finally, it has a space at the bottom of the backside, so you can write, stamp or paste your store's information.
These "flyers":http://www.handmadeexpressions.net/products/educational-flyer were designed so the customer can take them home. They will be an important reminder to them of your store's commitment to sustainable business practices, and will help educate them about why fair trade is important.
Handmade Expressions is now sending 1 free "flyer":http://www.handmadeexpressions.net/products/educational-flyer with every shipment. We will sell any additional "flyers":http://www.handmadeexpressions.net/products/educational-flyer in packs of 100 for $5.00. Please contact us at _marketing@handmadeexpressions.net_ for more information.
<a href="http://www.handmadeexpressions.net/products/educational-flyer"><img src='http://cdn.shopify.com/s/files/1/0000/9057/files/FT_Flyer.jpg?1237230931' alt='' class='protect' /></a>
<br/>
<br/>
<h2>Point of Sale Display Materials</h2>
We have 6" x 9" posters mounted with an easel that we offer for free with every order. These are colorful and contain either general fair trade information, or product-specific information from our most popular lines of products. We will ship these with your order based on the products you have bought. Here are some examples:
<notextile>
<table class="page-table">
<tr>
<td class="center">
<img src='http://cdn.shopify.com/s/files/1/0000/9057/files/Small_Posters2_Website_1.jpg?1236985160' alt='' class='protect' /></td>
<td class="center">
<img src='http://cdn.shopify.com/s/files/1/0000/9057/files/Small_Posters2_Website_2.jpg?1236985169' alt='' class='protect' /></td>
<td class="center">
<img src='http://cdn.shopify.com/s/files/1/0000/9057/files/Small_Posters2_Website_3.jpg?1236985177' alt='' class='protect' /></td>
</tr>
</table>
</notextile>
<br/>
<br/>
<h2>Product Tags</h2>
Here is an example of our product tags. The tag changes depending on the artisan group that made the product, so if you order a varied assort of products from us, the tags will tell a different story each time.
<img src='http://cdn.shopify.com/s/files/1/0000/9057/files/Example-Tag.png?1265377904' alt='' />
<br/>
<br/>
<h2>Desktop Backgrounds</h2>
We have designed some desktop backgrounds for your personal enjoyment. We will update this section regularly to provide new content for your computer. Thank you for your support of Fair Trade!
<notextile>
<table class="page-table">
<tr>
<td class="center"><img src="http://static1.shopify.com/s/files/1/0000/9057/files/Desktop_Bckg_1_Thumbnail.jpg" alt="background 1"><br/><a href="http://static1.shopify.com/s/files/1/0000/9057/files/Fair_Trade_Background_1_800_x_600.jpg" target=_blank>800x600</a><br/><a href="http://static0.shopify.com/s/files/1/0000/9057/files/Fair_Trade_Background_1_1024_x_768.jpg" target=_blank>1024x768</a><br/><a href="http://static3.shopify.com/s/files/1/0000/9057/files/Fair_Trade_Background_1_1280_x_800.jpg" target=_blank>1200x800</a></td>
<td class="center"><img src="http://static2.shopify.com/s/files/1/0000/9057/files/Desktop_Bckg_2_Thumbnail.jpg" alt="background 2"><br/><a href="http://static2.shopify.com/s/files/1/0000/9057/files/Fair_Trade_Background_2_800_x_600.jpg" target=_blank>800x600</a><br/><a href="http://static1.shopify.com/s/files/1/0000/9057/files/Fair_Trade_Background_2_1024_x_768.jpg" target=_blank>1024x768</a><br/><a href="http://static0.shopify.com/s/files/1/0000/9057/files/Fair_Trade_Background_2_1280_x_800.jpg" target=_blank>1200x800</a></td>
</tr>
</table>
</notextile>